// brand identity · v1.0 · monochrome-first
A developer identity engineered to scale — from a 16px favicon to a conference keynote. Built on a single geometric K, the JavaScript craft, and a quiet, premium foundation.
01 — Logo system
Every mark is built on the same geometric K so the family stays coherent. Three concepts — code-bracket, Japanese-minimal, and modular — each pushed two ways. All read in pure monochrome and survive down to favicon scale.
The hero. A self-closing tag wrapped around the K. Instantly legible to engineers.
The K as a contained code token. Strong silhouette for app tiles and stickers.
An open brush-ring nods to 神 (kami). Calm, premium, deliberately unfinished.
Stem and arms held apart by negative space. The most architectural, most reductive cut.
Curly braces frame the letter — scope, blocks, structure. Friendly and unmistakably code.
Ten modules on a fixed grid. Renders crisp at any size and animates module-by-module.
02 — Construction
The primary mark lives on a 64-unit grid with a 6.4-unit stroke. Keep clear space equal to the height of the bracket on every side; never let type or edges intrude.
03 — Color
The brand lives on a near-black cool ink so it sits naturally on GitHub and dark editors. A single electric-blue accent does all the lifting — used sparingly, it reads as energy without ever looking decorative.
04 — Typography
Plex Sans carries the interface and the wordmark; Plex Mono handles code, labels, and metadata. The .js is always set in the accent to anchor the JavaScript identity.
05 — In use
The primary Bracket K, deployed across the places a developer brand actually lives.
// notes from web dev → software engineering
06 — Guardrails